June 16th, 2019

WooCommerce vs Shopify for your Online Business

Building an online store or business can be done using a wide variety of platforms, but two of them in particular stand above the rest. Shopify is an e-commerce platform specially designed for running online stores and is equipped with many helpful features. WooCommerce is an ecommerce plug-in used on WordPress, which is a powerful Content Management System that is used on 30% of all websites in the world. Both tools are great for building on online store, but there are differences between them that might make one better suited for your needs. This is a breakdown of the pros and cons of each, as well as a list of built in features that you might want for your store.



  • Scalable Platform
  • You won’t have to worry about increased traffic coming to your store, Shopify can handle all of it without increasing your costs or needing you to change anything on your site.

  • Fully Functional and Secure
  • All the technical aspects of running your store are covered by the Shopify team. They host your website for you and take care of all security measures, so your store isn’t hacked; if there is a security breach on your site, Shopify even reimburses you.

  • 24/7 High Quality Support
  • Shopify’s support team is a great help for any problems you may face, and they’re available to call or chat at any time of day.

  • Multi-Platform Potential
  • You can connect your store to other marketplaces, like Amazon, and can sell your products directly on those sites as well. The same goes for social media platforms like Facebook, Twitter, and Instagram.


  • Limited in Customizability
  • Although Shopify has 60 great free and paid templates to choose from when designing your store, adding any custom functionality or design requires technical skills and knowledge in Shopify’s own coding language, Liquid.

Important Business Features:

  • Abandoned Cart Recovery
  • Discount Codes
  • Unlimited Products
  • Over 100 Payment Options



  • Unlimited Customizability
  • WordPress is an open source platform, meaning that anyone can create plug-ins (some free, some paid) for everyone to use. It’s also extremely customizable, you can have your store look exactly how you want it to, with the functionality that you want. Basic editing of the site also requires little to no technical experience.

  • Template Variety
  • Because WooCommerce is run on WordPress, it has access to an almost unlimited amount of possibilities. ThemeForest sells almost 2000 ecommerce WordPress themes ranging from $13-$199.

  • SEO Optimization
  • The blogging system that WordPress has allows you to make many posts easily and efficiently. You’re also able to edit the metadata of your posts, which is great for SEO optimization and getting your store to rank higher on Google.


  • No Phone Support
  • Instead of phone support, solving your site issues involves submitting a ticket to WordPress, or checking for an answer on their forum.

  • Must Account for Hosting and Security
  • o You are responsible for the hosting and security measure of your site.

Important Business Features:

  • Blog Built-In
  • Unlimited Customization
  • Embed Products and Checkout on Many Pages
  • One-Click Refund


If you’re creating your first online store or are new to business, Shopify is a great all-inclusive platform that gives you the tools, hosting, and security you need without having to worry about technical details. This package, of course, comes at the expense limited functionality and customizability, unless you are able to learn to code or pay for professionals to edit your website. WordPress requires a more technical understanding in order to host it and keep it secure, but editing pages is relatively simple and the tech-savvy user can customize their site with no limitations. Both are great options, and in the end the success of your site depends mostly on the time and effort you’re willing to put in it. Even so, use the pros and cons above to pick the one you think best fits your needs, or Contact Us for consulting on which platform to use!

In Need of a Developer for your E-Commerce site?

Adding functionality to your e-commerce store can be difficult without the technical knowledge of skilled professionals. For any of your functionality or design needs, Contact Us, Long Island’s E-Commerce experts.

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