October 16th, 2018

Shopify Pricing Plans: Which Plan is Best For You?

Once your two-week trial is over, and you have determined that Shopify is the right e-commerce platform for your business, you're going to need to find which pricing plan will best further your endeavors. Shopify has a broad range of pricing plans tailored for many different businesses, so it is essential to find the most beneficial and useful plan. Whether you're new to marketing or if your business is flourishing and you're considering upgrading, you may be wondering which Shopify plan is best.

Shopify Pricing Plans

Breakdown of the cost of each Shopify pricing plan:

  • Shopify Lite: $9/month
  • Shopify Basic: $29/month + 2.2% and 20¢ per transaction
  • Shopify: $79/month + 1.9% and 20¢ per transaction
  • Advanced Shopify: $299/month + 1.6% and 20¢ per transaction
Shopify Pricing Table
Feature Basic Regular Advanced
Number of Products Unlimited Unlimited Unlimited
24/7 Support Yes Yes Yes
Shipping Labels Discounted by Shopify Discounted by Shopify Discounted by Shopify
Fraud Analysis Yes Yes Yes
Discount Codes Yes Yes Yes
Website and Blog Yes Yes Yes
SSL Certificate Yes Yes Yes
Gift Cards No Yes Yes
Professional Reports No Yes Yes
Abandoned Cart Recovery No Yes Yes
Calculated Shipping Rates No No Yes
Advanced Report Generation No No Yes
Pricing Basic Regular Advanced
Monthly Price $29 $79 $229
Online Credit Card Rates 2.9% + 30¢ 2.6% + 30¢ 2.4% + 30¢
In-Person Credit Card Rates 2.7% + 0¢ 2.5% + 0¢ 2.4% + 0¢
Transaction Fees* 2.0% 1.0% 0.5%

*Transaction fees only apply if you are not using Shopify Payments

What is Shopify Lite?

Shopify Lite is the most basic platform package. It allows you to sell on social media, in person, or on an existing website. I would recommend this plan if you are just beginning or if you have limited products. However, if you are looking for long-term growth, there are undoubtedly other plans that will better your business.

Shopify Basic Plan

The Shopify basic plan is the start of your e-commerce store. It includes:

  • A Shopify hosted shop and blog
  • An unlimited number of products
  • Shopify's fraud risk analysis tool
  • The ability to generate discount codes for your shop
  • A free SSL certificate (secures transactions)
  • 24/7 support

This basic plan costs $29 a month, and Shopify takes 20¢ and 2.2% of each sale.

Shopify Pricing Plan

This Shopify plan is the most popular. It includes:

  • Shopping Cart Recovery
  • Access to professional reports
  • A Shopify hosted shop and blog
  • An unlimited number of products
  • Shopify's fraud risk analysis tool
  • The ability to generate discount codes for your shop
  • A free SSL certificate (secures transactions)
  • 24/7 support

This plan is so popular because the shopping cart recovery feature allows for business owners to take the contact details of individuals who didn't purchase their inventory and send them a reminder or a discount code instead. It costs $79 a month, and Shopify takes 1.9% of each transaction, plus the 20¢. Although this may seem like a big step in price from the previous plan, the shopping cart recovery feature is precious. This tool is an excellent way to convert potential customers into buying clients.

Shopify Advanced Plan

This is the most expensive monthly plan Shopify has to offer. The advanced plan includes:

  • 15 staff accounts
  • Third party shipping calculator
  • Access to advanced reports
  • Real time shipping information
  • Shopping Cart Recovery
  • A Shopify hosted shop and blog
  • An unlimited number of products
  • Shopify's fraud risk analysis tool
  • The ability to generate discount codes for your shop
  • A free SSL certificate (secures transactions)
  • 24/7 support

This plan is ideal for people who output product rapidly. It will allow stores that sell a lot of product to generate data for specific types of items. The Shopify Advanced plan costs $299 a month with a 1.6% charge and 20¢ on every transaction. You are getting a lot of tools for your business. I would recommend this to established and successful e-commerce users thus far.

Which Shopify Plan is Best for You? *Based on Monthly Revenue*
  • $0 - $17,000: Basic
  • $17,001 - $33,350: Regular
  • >$33,350: Advanced

Hire a Shopify Expert.