4 Ways to Increase the Conversion Rate on Your Shopify Store
Congratulations, you finally have a beautiful website, and have managed to bring traffic to your product through successful marketing strategies. What’s the next step in making sure that each visit to your site turns into a sale? This is where conversion rate optimization (CRO) comes into play.
What exactly is a conversion? This term is used to describe when a visitor to your site has completed a site goal. This could include:
- Purchasing a product from your site
- Requesting a quote for a service
- Signing up for your store’s email list
The metric used to see how well your site is making conversions is called the conversion rate, and you can find it by taking the number of visits that end in a conversion and dividing it by the number of total visits. Your goal should be to fully optimize your site and maximize its conversion rate, leading to the most possible sales! Here are four useful methods that you can use in order to start increasing your site’s conversion rate.
1. Using Exit Intent Popups
Exit intent popups are a great tool to use for targeting visitors who leave the site relatively quickly or abandon the cart without ever making a purchase. When a visitor decides to navigate away from your website, you can have a popup appear that either encourages the customer to finish the purchase or incentivizes them to come back and make a conversion in the future. For example, you can implement an exit intent popup that offers the visitor a 15% Off coupon if they sign up to your store’s email list. This makes the customer more likely to buy something from the store and provides you with more contacts on your email list for promotional and marketing strategies in the future.
2. Live Chat
Although automation has made many aspects of ecommerce more efficient and easier to manage, it’s extremely important not to underestimate the power of human interaction. Having a live chat feature in your site that allows customers to speak with a real person has great benefits. Firstly, it’s much easier to answer any questions the customer may have about a product or service in an effective manner (reducing uncertainties and making conversions more likely). Secondly, the customer will greatly appreciate being able to receive individual attention from a company representative, it goes a long way to show visitors that the company is invested in their consumer experience. This can lead to brand loyalty from consumers and more conversions in the future.
3. Mobile UX
According to Salesforce, 60% of all ecommerce traffic comes from mobile devices, so the importance of a great mobile user experience can not be emphasized enough. Make sure that your mobile layout is easy to comprehend and gives your users a direct, optimized path for finding what they need and ultimately making a conversion. It’s also important to keep the loading time for your site under one second; if it isn’t, compressing the images on your site (making sure not to lose image quality) can be a great way to reducing loading time.
4. Free Shipping Threshold
If Amazon has taught us anything, it’s the value that consumers place on free shipping. Studies show that 60% of people who abandon their cart before purchasing do so because shipping, taxes, and other extra fees are too high, so it’s important to limit extra fees as much as possible while still maintaining viable profit margins. One common way to do this is through a free shipping threshold, where you set a minimum cart value before free shipping becomes available. First, you need to calculate your minimum threshold using metrics like average order value, average shipping cost, and gross profit margin. Then after establishing a minimum threshold, you can use analytics to see what the best price is to set your cart minimum. The ideal outcome is a price that is high enough above the average order value so that it offsets shipping costs, but still low enough so that many of your customers will be willing to reach that threshold.